Analysis of similar adverts

Title of Ad: No artificial colours or flavours
Company: Robinsons
Product: Orange squash

Form/Style
Animation/ Slice of life

Textual Analysis
-The entire advert was a mid shot
-There was no transitions used during the advert as it was short, the advert focused on a bee flying around therefore the camera just tracked the bee.
-There was a variety of colours to attract the children
-The orange drink signifies the flavour of the squash is orange.
-During the first part of the advert everything is artificial and fake, for example the dog is blue, the bee is purple and the eagle is purple, this is unrealistic and artificial however, the last part of the ad are natural colours. For example the bird is brown the tree is green, therefore connoting the squash is also natural and not containing artificial colouring or flavouring.
-Voice over of a man informing the audience of the productSoundtrack is catchy and non diegetic signifying the drink will be fun and energetic to drink

Key Concepts
-The advert is targeted at young children as the protagonist of the advert is a young boy. -Furthermore the advert is also targeted at mums as they will be buying the product for their child as it is now fresh and healthy.
-The representation of squash is positive and fresh portrayed through the realistic colours of objects towards the end of the advert.
-The ideology of this advert is that the orange squash is good for children as it doesn’t include artificial flavours or colouring.

Title of Ad: So Seedy
Company: McVities
Product: Chocolate digestive biscuits

Form/Style
Animation/ Slice of life

Textual Analysis
-A mixture of zooms and cut transitions
-Close up of seeds to signify the new seedy digestive
-The dancing and singing about becoming a chocolate digestive connotes the excitement of one and how great they are.
-The advert is set in a wheat field to represent the amount of seeds that will be in the seedy digestive
-The narrative is a conversation between two seeds about being in a chocolate digestive
-There is no soundtrack as the advert fully concentrates on the conversation. The voice over of the woman explains the new seedy digestive biscuit.
-The packaging in which the digestives come in is showed at the end of the advert to remind the audience what it looks like.

Key Concepts
-The advert is aimed at people who enjoy chocolate biscuits.
-The brand McVities it shown throughout the advert to allow the audience to relate to previous adverts containing digestive biscuits.
-The unique selling point is that it is exciting and great to eat the biscuits and the main character of the advert is full of energy and happy representing a digestive biscuit.

Title of Ad: That Friday feeling
Company: Cadbury
Product: Crunchie

Form/Style
Animation/ Slice of life

Textual Analysis
-The advert is full of cut transitions to add pace to the advert which is similar to the action as it is quick and fast.
-In addition to this, the advert switches between mid shots and close ups to allow the audience to engage with the characters.
-The soundtrack is non diegetic with a fast pace to match the action, as the music is fun and exciting it is also similar to the action. The lyrics also represent the product as “I’m so excited and I just can’t hide it” reflects that people are excited about crunchie. The rollercoaster signifies the fun the characters are having similarly to what the consumer will have if they eat the crunchie.
-The set is made out of chocolate signifying how chocolaty the crunchie bar is.The gold and brown signify the colour of the chocolate and honeycomb on a crunchie.

Key Concepts
-The unique selling point of this crunchie is that it is exciting and gives you that Friday feeling.
-The advert targets chocolate lovers, and people who are outgoing and want to have fun.The representation of the chocolate bar is positive.