Questionnaire

Name.....
Age.....
Gender.....

1) Which is your favourite advert? (Please circle)

1 2 3

2) Do you understand the narrative of each advert?
Advert 1 - Yes No
Advert 2- Yes No
Advert 3- Yes No

3) What do you think the target audience is for our campaign Why?

.........................................................................................................................

4) Did you find the adverts:

Interesting Fun Exciting Boring Confusing

5) What did you like best about our campaign?

Narrative
Use of shots
Lighting
Editing
Sound
The idea

6) What do you think we could improve on?

Narrative
Use of shots
Lighting
Editing
Sound

7) Do you feel the lighting and shots were consistent?

Yes No

If no why?
....................................................................................................................................

8) Overall, what is you opinion of the three adverts?

Good Very Good Ok Bad Very Bad

9) Do you think we have targeted our audience accordingly?

Yes No